Analysing an advertising Coursework Example | Topics and Well Written Essays - 500 words

Analysing an advertising - Coursework Example Many advertisers use the theme to create a remarkable impact. When used effectively, the theme has the potential of associating with the brand instantly. Themes may make use of objects, celebrities, music and other aspects to convey the central idea. As evident in the image above, Coca Cola makes a good use of objects in a bid to create curiosity in many buyers. The image above consists of a Coke bottle and multiple colours emanating from the bottle and eventually forming a beautiful smiling face. This serves to create curiosity in many buyers who feel persuaded to try the product and ascertain whether it can cause such effects (Cook, 2001). Leverage has been defined as the intervention system of an advert. It involves communication of certain values that the product being marketed has. These values may impact an individual’s personal values. Such impacts may serve to convince the individual to try out the product. In the image above, the use of the terms â€Å"Live† and â€Å"Life† define a unique feature in the advert which makes people try out the product as it imparts a measure of value in their lives (Cook, 2001). The Coke advert above uses the bandwagon and glittering generalities appeal. This is because the image represents a bottle with a burst of multiple colours and a smiling face incorporated in the midst of the colours. The fact that the bottle has the words â€Å"Live on the Coke Side of Life† but does not provide a reason for this choice is a tactful use of the glittering generalities appeal (Plunkett, 2008). Executional framework denoted the specific manner in which an advert presents its appeal. In the case of the image above, the executional framework is fantasy. This is because it serves to make an individual fantasize on the miraculous uplifting resulting from taking a Coke drink. The tag line in any advertisement comprises of several words which