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Genocides of the World: Armenia â€Å"Armed roundups began on the evening of April 24, 1915, as 300 Armenian political leaders, educators, writers, clergy and dignitaries in Constantinople (present day Istanbul) were taken from their homes, briefly jailed and tortured, then hanged or shot (United Human Rights Council).† That was the ending of some of the thousands upon thousands of lives lost during the Armenian genocide. Some say this genocide never was an actual genocide, but when that many people die I don’t know how it can’t be considered one. Some of the deaths where slow and dragged on until the victim’s body could no longer take it, while others where quick and easy. This is the Armenian Genocide. We decide our future, and we must not let anger get the best of us. The Ottoman Empire was angered by the Armenians, and now is responsible for the horrible attacks and murders towards the Armenian people. Now, all they can do is pretend it didn’t happen. At its peak, The Ottoman Empire consisted of most of Southeast Europe, North Africa, and almost all of the Middle East (United Human Ri...

Martin Luther King Jr. Ethos, Pathos, and Logos Essay

On August 28, 1963 Martin Luther King delivered his speech to all of America. Martin Luther’s opening line to his speech was, â€Å"I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.† In Martin Luther King Jr.’s speech â€Å"I Have a dream†, he uses all three of these forms of rhetoric in order to persuade to his audience that racism and segregation is not the plan for the future of America. As he delivered his speech, Martin Luther King states, â€Å"Five score years ago, a great American, in whose symbolic shadow we stand today, signed the emancipation proclamation.† His use of Lincoln brought authority into his speech. Martin Luther King is bringing attention to the authority of Lincoln and his view on civil rights. This is providing a strong ethos appeal and establishing credibility with his audience. He also uses the Declaration of Independence to bring authority into his speech. He quotes, â€Å"unalienable Rights† of â€Å"Life, Liberty and the pursuit of happiness†. His use of this quote is to use a supreme authority as being on his side. He is saying that the American government has ignored their duty to all of the American people. He is setting up his own credibility by referring to authority of a great American and our constitution. Martin Luther King’s use of pathos is astonishing as he appeals emotionally to both races of people. His use of the bible verse ‘â€Å"And the glory of the Lord shall be revealed and all flesh shall see it together,† emotionally draws his audience. He is using the bible as common interest among his crowd and to build a connection between the different races. He appeals to freedom throughout his speech to keep his audience engaged in his fight for freedom. He states, â€Å"And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.† He uses the American dream to appeal to all Americans. He is saying that his dream is part of the American dream that we all deserve to have the freedom to dream. He also uses the appeal that he is a father and that he wants more for his children. â€Å"I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but the content of their character.† This is allowing the listener to relate to him as a father and the aspirations we hold for our children. It provides a human appeal and demonstrates pathos. Martin Luther King also uses logos in his analogies. He states, â€Å"America has given the Negro people a bad check, a check which has come back marked ‘insufficient funds.’† His analogy is using logic as a form of reasoning. He reasons is that everyone understands money and that the listener is able to relate to being handed a bad check. Martin Luther King’s skillful and articulate use of rhetoric in his â€Å"I Have a Dream† speech was a major turning point in American history and represented a firm stand for equal rights. He spoke out to confront the issues of racism in our nation. This speech was a remarkable moment in the fight for equal rights of everyone. â€Å"When all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing,† â€Å"Free at last! Free at last!†

Still More Words That Turn on the Root Vert

Still More Words That Turn on the Root Vert Still More Words That Turn on the Root Vert Still More Words That Turn on the Root Vert By Mark Nichol Two recent posts (here and here) dealt with many of the English words based on the Latin verb vertere, meaning â€Å"turn,† focusing on those based on the root vert. This follow-up post defines some additional words in the vertere family: those with the root vers. Versus (abbreviated vs. or, in legal contexts, v.) comes directly from the Latin adverb meaning â€Å"so as to face† and means â€Å"against† or â€Å"in contrast to.† As a Latin noun, versus meant â€Å"furrow† or â€Å"row,† alluding to how a plow was turned at the end of each row, and later acquired the sense of a line and a line of writing, hence verse. That word pertains to a line of metrical writing, a poem in particular or poetry in general, a stanza (one of two or more sections of a poem) or a similar segment of a song, or a brief division of the Bible. Interestingly, an antonym of verse in the sense of â€Å"poetry,† prose, which refers to more loosely structured forms of writing that resemble speech- and to ordinary written and spoken language or, pejoratively, something dull or ordinary (described with the adjective prosaic and the adverb prosaically)- is a contraction of proversus, meaning â€Å"turned forward.† Prose itself functions also as an adjective (as in â€Å"prose poem,† referring to a hybrid form of writing) and as a verb. Verso (â€Å"the page being turned†) means â€Å"left-hand page† or â€Å"reverse side of a page.† (The opposite term is recto.) â€Å"Vice versa,† taken directly from Latin, means â€Å"with the order turned.† Versatile (from versatilis, meaning â€Å"able to or capable of turning† or â€Å"operated by turning†) usually describes being able to turn from one thing to another, such as two distinct skills, or having variability or various applications; such a quality is called versatility. In biology, it describes free movement of an appendage or segment of an animal or plant. Version, borrowed directly from the medieval Latin verb meaning â€Å"act of turning,† refers to a variation of a description of something or a type of something, and in medicine pertains to an organ of the body turned from its normal position or to the turning of a fetus during childbirth to facilitate delivery. Anniversary literally means â€Å"year turning† and describes a recurrence of a date, whether annual or on some other scale, or refers to a celebration of such a date. Adverse, which literally means â€Å"turn against,† refers to an action or attitude that is harmful, hostile, or unfavorable; an adversary is an enemy or opponent. Malversation, literally â€Å"bad turn,† pertains to corruption or a corrupt government administration. Obverse (literally, â€Å"turned toward†) means â€Å"facing† or â€Å"opposite† but also describes something wider at the top than at the base. Transverse means â€Å"placed across† or pertains to something so positioned, while traverse means â€Å"travel across or over,† â€Å"move or pass along or through,† â€Å"examine,† or â€Å"survey†; in legal contexts, it means â€Å"deny† or â€Å"oppose.† As a noun, it describes a course or crossing or other movement, or an obstacle or something that crosses. Universe, from universus, meaning â€Å"whole,† describes, in contexts ranging from astronomy to philosophy, the entirety of existence or experience, or something similarly comprehensive or of great quantity; the adjectival form is universal, and the noun describing the quality or state of comprehensiveness is universality. The related term university, derived from the Latin phrase universitas magistrorum et scholarium (essentially, â€Å"community of teachers and scholars†), refers to an institution of higher learning, often composed of several colleges, schools, or other divisions. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:70 "Home" Idioms and ExpressionsCapitalization Rules for Names of Historical Periods and MovementsIs "Number" Singular or Plural?

MAC Cosmetic Strategic Plan

MAC Cosmetic Strategic Plan Executive Summary This paper analyzes the business Strategic Plan of MAC Cosmetic to establish how it is affected by the external factors like the societal expectation, status of the economy, law and the political environment. The needs and expectations of different stakeholders in the company have also been highlighted. In addition, the major changes in the environment of the business and their impact on the business have also been reviewed.Advertising We will write a custom case study sample on MAC Cosmetic Strategic Plan specifically for you for only $16.05 $11/page Learn More Furthermore, the business plan of the company has been analyzed to help determine the position of the company in the current market. Finally, a Swot analysis was done to establish the company’s competitive strengths and weaknesses. Introduction MAC Cosmetics is a global company that deals with beauty products, fashion, film, TV, music and photography. The name MAC is derived from the initials Make-up, Art and Cosmetics. It has previously focussed its strategic plan on a specific market niche; the professionals. Its strategy now has shifted to individual consumers, trying to meet the needs of each consumer as much as possible. This has resulted in the company sales sky-rocketing and actually hitting the â€Å"121 million dollar mark. MAC CEO is John Dempsey. Historical Background MAC Cosmetics was found in 1984 in Toronto by two men, Frank Angelo and Frank Toskan. It opened its first shop in the US in 1991 in New York. It currently has 108 branches with over 50 of this in the UK. Since its inception in 1985, it has marketed its products through the word of mouth and through different sponsorships. It has however avoided the conventional methods of advertisement. Its success is based solidly on researching the consumer needs and going out to satisfy it. â€Å"The best advertisement is through testimony of those who have used a product† (Jaharveb, 2011, p.121). Mac cosmetics’ philosophy is captured in its mission statement; â€Å"All Races, All Sexes, All Ages†.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The first factor that an organization must consider is the social factor. â€Å"The general behavior, attitudes and customs of the market affects the business organization† (Ravi, 2011, p.218). The changes envisaged in the business strategic plan should not be fundamentally in conflict to the target market. They advocate green principles by encouraging back-to-mac programme. The company has recently focused on the fight against Aids through the Viva Glam celebrity fund. Secondly, the strategy of Mac Cosmetics must be in line with the prevailing legal framework with regard to employment laws. The company strategy might need to accommodate the new employees that will be hired. The business must also operate within the confines of the law. Thirdly, the prevailing economic environment is not very favorable for a company dealing with non-essential commodities like cosmetics. However, the strategy of the company not to invest heavily on advertisement but depend on the word of mouth will work in its favor especially for its target market. In addition, the company has established its Corporate Social Responsibility (CSR) through several charities including Kids for kids and Viva Glam celebrity Aids fund (Andersen 2000, p. 186 ). Finally, business is driven by technology and it will be necessary to review the technology adopted by the company viz a viz its competitors. Stakeholders in a business organisation like MAC Cosmetics are the people that the organisation serves. Their relationships with the organisation is mutually symbiotic since they both depend on each other for survival.Advertising We will write a custom case study sample on MAC Cosmetic Strategic Plan specif ically for you for only $16.05 $11/page Learn More Firstly, the shareholders are more concerned with the dividends they receive on their investment. The need to expand the business will mean that they dig deeper into their resources to provide capital for the envisaged expansion. Secondly, employees’ benefits from job design that increases satisfaction enhanced working surrounding and, safety standards. The company has a retention rate of 80%, far much better than the average for the industry at 30% (Shahbaz et al 2011). Thirdly, customers are interested in safe products that meet their needs and value of money. They are also keen on the cause that the organization focuses on and will support any cause that benefits the society. Fourthly, suppliers expect prompt payment of their money following delivery of goods and being subjected to fair terms of trade. The also need the organization to be financially stable in order to receive future supplies. Fifthly, th e society expects the organization to sponsor local events and offer job opportunities to people living in the community. The society also expects that the organization will follow all the rules and regulations that relate to the standard of the products they produce and environmental regulation. The consumer needs are not static. The business must prepare to meet the changing needs when and as they arise. The business cannot just focus on the niche market of professional, but must change to accommodate all people as stated in its mission statement. When new competitors enter a market, the strategy of the company will have to focus on the differentiation of the business product so that it stands out from its competitors’ product.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More New laws introduced by the government also affect the company and its strategy. The company must always strive to operate within regulations. A case in point is its non-cruelty policy aimed at protecting animal rights. In order to compete with the many small business rivals, the company will have to practice target marketing so that they meet the specific people they intend to meet. On the other hand, the company must also be ready to face the challenge posed by the few large rival firms. There is also need for the company to adopt new technologies and give consumers products that meet their expectations. This way, they will be able to gain competitive advantage over their competitors. MAC is currently spreading its wings in the cosmetics business globally. It has plans to expand its stations to more countries in Europe, Asia and the Far East. The company’s business plan is influenced by the following views: Financial Perspective The business plan needs to anticipate the reve nue growth. There is likely to be an increase in profitability. Due to its expansion, there will be no cash flow since money is held up. The business must strive to ensure that the cost of production is reduced even as the quality of the product is improved (Hamel, 1989, par.3). Customer Perspective The business must strive to understand what the customers needs are. This means that the key features of the product must be highlighted in their marketing. The value of the product to the consumers can be measured by how well the product is doing in the market in comparison to its competitors. In addition, the rate of acquisition, retention and satisfaction by the customer will be an indication of how well the product is doing in the market (Hamel, 1989, par.7). Internal Business Process Perspective This emphasizes productivity, quality cost and delivery characteristics of the production process. It also includes internal mechanism of handling customer dissatisfaction e.g. meeting regul atory requirements and after-sale service. Learning Growth Perspective This area focuses on the employee needs. The fact that the company has an employee retention rate of 80% at a time when that of the industry is 30%. A swot analysis of MAC cosmetics business strategy reveals that the company has strengths in their products like Heart to soul and their recycling policy dabbed Back-to-Mac recycling. It is also empowered by the fact that the prices of its products are comparatively cheap. This is attributed to the fact that the company does not invest heavily in conventional advertising like its competitors since it relies on the word of mouth advertisement. Its major weakness lies in the fact that their distribution does not include drugstores and therefore unnecessarily losing an available market. One major opportunity available for Mac cosmetics especially now is a joint venture with the second largest company in the US The company needs to explore Far East countries. The major t hreat for the company lies in the fact that its competitors are aggressively distributing their products in major US drugstores while they are not. Recommendation The MAC cosmetic business strategic plan must incorporate internet sale to capture the market outside the US. This is more so considering that the brand distribution does not include drugstores but in select cosmetic stores that have been mandated by the company to sell its products. Conclusion This paper has analyzed the strategic plan of MAC cosmetic business to establish how it relates to external business factors. The paper has also investigated how the businesses plan to meet the need and expectations of the different stakeholders. The major changes taking place in the environment of the company have also been highlighted. The business plan of MAC cosmetic was also subjected to test in order to establish the position of the business in the market. A swot analysis was also done to determine the comparative strength and weaknesses of the business. Reference List Andersen, T 2000, ‘Strategic planning, autonomous actions and corporate performance.’ Long Range Planning, [Online] 33, pp 184-199. https://www.journals.elsevier.com/long-range-planning/. Hamel, G Prahalad, CK 1989, Strategic intent, Harvard Business Review. https://hbr.org/2009/03/four-fatal-flaws-of-strategic.html. Jaharveb, S. Bakhliar A 2011, ‘Idea Generation: A catalyst for productivity and innovation in advertising.’ International Journal of Contemporary Business Studies, vol.3, no. 2, pp. 118-30. Web. Ravi, K., Anupam, S 2011, Corporate Social Responsibility: A corporate vision, International Journal of Contemporary Business Studies, vol.3, no. 2, pp.216-36. Web. Shahbaz, K., Majeed, R., Zio-ur, R 2011, Role of training to Improve employee efficiency (A study of SPEL packaging Industry (Lahore), International Journal of Contemporary Business Studies, vol.2, no.1, pp.233-54. Web.

How to Manage and Identify American Beautyberry

How to Manage and Identify American Beautyberry Introduction: American beautyberry has colorful berries that last long into winter and are eaten by a variety of wildlife. Beautyberry has proven to be an attractive plant for wildlife within its native range.Birds - including robins, catbirds, cardinals, mockingbirds, brown thrashers, finches and towhees - are favorite consumers of both the fresh berries and shriveled raisins. The fruit is heavily used by white-tailed deer and will be eaten well into late November. Specifics: Scientific name: Callicarpa americanaPronunciation: kallee-CAR-pa ameri-KON-aCommon name(s): American beautyberry, beauty berry, French mulberry,USDA hardiness zones: 6 through 10Origin: native from Maryland to Florida an west through Tennessee, Arkansas and Texas.Uses: natural garden specimen; wildlife food; spring flowersAvailability: somewhat available, may have to go out of the region to find the tree. American Beautyberrys Ecology: Beautyberry commonly occurs on a wide variety of sites - moist to dry, open to shady. A favorite place for the American beautyberry is under open stands of pines. It is a pioneer and grows in newly disturbed forests, along forest margins and along fencerows. It is somewhat fire tolerant and increases in abundance after burns. Birds will readily spread seeds. Description: Leaf: Opposite, deciduous, ovate to broadly lanceolate, 6 to 10 inches long, margins coarsely serrate to crenate except near base and hairy beneath with prominent veins.Flower: Dense axillary clusters with lavender-pink cymes on short stalks.Trunk/bark/branches: Multi-trunked, shade tolerant and with spreading branches. Stems ascending and spreading, opposite branched and young twigs light green. Fruit: The berry is a drupe, purple to violet and particularly attractive in September and October. The showy fruit clusters encircle the entire stem at regular intervals starting in late summer and persist to early winter. Propagation: As I have mentioned, seeds are bird-dispersed and this seeding is a major way the plant spreads. You can also propagate using semi-hardwood cuttings. This shrub often volunteers within its range, sometimes with such vigor that the species can be considered a pest. What the Experts Say!: Dr. Mike Dirr, Professor of Horticulture, University of Georgia: It is a great thrill to experience the plant in the wild, particularly in September and October when the fruit are at their best. This shrub thrives with neglect.Dr. Charles Bryson, Mississippi Botanist:My grandfather would cut branches with the leaves still on them and crush the leaves, then he and his brothers would stick the branches between the harness and the horse to keep deerflies, horseflies and mosquitoes away. In Depth: American beautyberry has a coarse habit, large toothed green to yellow-green oval-shaped leaves that turn chartreuse in the fall. Small lilac flowers appear in late summer, and for the next several months, the fruit, which grow in clusters around the stem, ripen to a vibrant purple color. This woody shrub reaches 3-8 tall and is native to the southeast, where it will grow best in moist areas but can also withstand drought.In the landscape, you can prune Amercian beautyberry if it grows too lanky. Pruning actually makes a very pretty plant. Cut it back to within 4-6 of the ground in early spring as it flowers and fruits on new wood. To make more beautyberries, take softwood cuttings, place them in sand and keep moist. Cuttings should root in one to two weeks.This plant can tolerate extremes of heat and cold, it is very rarely bothered by insects or diseases and will live in most soils. Beautyberry can stand partial shade but is at its best in full sun if provided ample moisture. It wi ll also be denser and more fruitful in sun. American Beautyberry looks best planted in masses and is especially beautiful under pine trees or placed in a shrub border.By late summer and autumn the flowers give rise to berry-like drupes in striking metallic shades of magenta and violet in the fall. The beautyberries are packed tightly together in clusters that encircle the stem. A variety called lactea has white fruits.

Managing Organisational Change Essay Example | Topics and Well Written Essays - 1500 words

Managing Organisational Change - Essay Example A very important factor to note however is that, organizational changes should not affect the successful running of organizations in any way. In situations where a major organizational change causes adverse effect on the successful running of an organization, we say the organizational change was not well managed (Palmer, Dunford, & Akin, 2008). This brings then to discussion, the issue of managing organizational change. Management of organizational change concerns the factors that organizational leaders put in place in the event of the implementation of any organizational change. Building on this, organizational change has been â€Å"defined as change that has significant effects on the way work is performed† (University of Western Australia, 2010). This means that in the event of putting in place any change that will have significant effect on the way work is performed, organizational leaders involved must be in the position to put in place factors that will ensure the succes sful implementation of these changes. Three major forms of organizational change have been identified by Koduah (2009). According to Koduah (2006), organizational change may be human, technical or financial. Human changes concerns all forms of change that involve the movement, placement or replacement of human resource. This means that organizational activities such as promotion, recruitment, dismissal and retirement all constitute human organizational changes. Human organizational changes may involve massive shake ups, where almost every person in the organization may be affected. It could also be mild whereby only few people get affected at a time. Technical changes involve changes that affect facilities and infrastructure. This does not call for the change in portfolios but may influence how work is done in the organization. If an organization purchases and fixes a new generator plant,

Economics for Hospitality, Tourism and Leisure Essay

Economics for Hospitality, Tourism and Leisure - Essay Example The popularity of Guam as a tourist spot among Japanese could be attributed to the former’s location as well as alignment to East Asian culture. However, recently the set of Japanese tourists has been changed from the traditional set of middle-aged tourists; Guam is recently being viewed as a favorite weekend spot by the Japanese youth (Dougan, 2007). Given the tourism revenues which come from Japan, Guam thus needs to devise new strategies of attracting and retaining the new set of tourists. Marketing decisions are important in the tourism sector which is featured by a high degree of competition (Dasgupta, 2011). In the present case, marketing decisions are necessary to adopt by the Guamanian government to ensure that the Japanese prefer no other destination as a vacation spot. One important strategy they might adopt is to frame new tourism packages for the new set of tourists. In the era of globalization, youth generally are fonder of a culture inclined more towards the West, unlike the middle-aged population. Hence, Guam could pay greater attention to features which are more Western than Asian in order to retain their new set of visitors. It can easily gain the assistance of USA – of which Guam is a territory, in this regard. Simultaneously, they may not neglect their older features as well since such a step might bar the middle-aged population. Guam is more popular as a weekend spot which is why they might not need to hold back upon their traditional culture, as a method to attract the historical tourist. In addition to marketing decisions, the national administration needs to stay alert about the supply side factors as well in order to attract tourists. Supply decisions primarily include the method in which tour operators cater to the needs of visitors to the nation (Shaw & Williams, 2004). In this regard, the national administration could induce tour operators to enter into pacts with hotels so as to make the rates more